Quality First
At Frragran, we value sustainability and quality. Each of our prints tells a story and we want each garment to live the most extended life possible.
Demand Determines The Quantity
Each collection Frragran releases is carefully considered; made in small quantities of 20–50 units, driven purely by demand, and recut when it feels right. We don’t believe in filling warehouses with stock.
The current cycle of oversupply, constant sales, and fast fashion doesn’t benefit anyone and is changing our relationship with our clothes for the worst.
We started this business in 2018 and until recently worked alone. Getting help and employing a great team means more time to reflect and analyze processes within our materials and manufacturing.
We are committed to creating our product with greater care and approach the process with the aim to minimize the impact on our planet and people.
Quality Assurance
All Frragran garments are rigorously tested and care labels are tailored for each type of fabric. All fabrics are pre-washed before production. These are some steps we have picked up along the way that will make sure all your pieces stay beautiful and vibrant for longer.
